Lucky Strike

The American Tobacco Co. was founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers. The company was one of the original 12 members of the Dow Jones Industrial Average in 1896 and dominated the industry by acquiring the Lucky Strike brand and more than 200 other rival firms. Relics of Lucky Strike, the famous client of a fictitious Madison Avenue advertising agency in the hit AMC show "Mad Men," remain today in the American Tobacco Historic District in Durham, North Carolina, though none of the facilities are in use at this point. The American Tobacco campus is located beside the Durham Bulls Triple-A baseball park. The campus features an on-site YMCA, public green space, biking trails, five restaurants and prominent businesses like the nationally recognized public broadcasting station WUNC Radio.